OPI Glitter Off Base Coat Press Release

OPI Glitter Off Peel-able Base Coat Allows for Glitter Nail Lacquer Removal in Seconds!

I was very curious about when I heard about this new Glitter Off basecoat from OPI. Last year I tried DIY’ing it on my own with some Elmer’s glue, a little bit of water, and an empty nail polish bottle. My attempt took a while to dry and because of that I figured it wasn’t worth pursuing further. BUT! Then this came along. I will be reviewing this new base coat and comparing it with my DIY version for my next video, so stay tuned! In the meantime, here are some images and info about the basecoat:

[Images & press release info courtesy of OPI]

Glitter Off by OPI is a new, peel-able base coat that allows for the quick and easy removal of nail lacquer when applied beneath any glitter or dark nail color. Glitter Off provides a base for quick one-step removal and protects natural nails, while simultaneously making nail colors brighter. Glitter Off is designed to leave nails polish-free and stain-free in seconds, revealing a clean nail surface without the use of lacquer remover.

“Women love glitter nail lacquer, which adds a glamorous element to any manicure. However, it can be difficult and frustrating to remove. Now OPI fans can fully embrace the glitter nail trend without the accompanying hassle. Simply brush on one thin layer of Glitter Off to bare nails, wait until it dries clear and then apply as many coats of glitter lacquer as needed to get the desired look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Glitter Off is designed to last for a few days, allowing for glitter shades to be changed frequently or worn just for a special occasion or night out. It’s so easy to use – and when it’s time to remove it, peel!”

To remove, use a cuticle stick to gently push and peel the glitter lacquer off the nail. No nail polish remover is necessary for this final step.
Glitter Off features OPI’s exclusive ProWide™ Brush for the ultimate in application.

Glitter Off will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!